Colm Connolly is from a fifth-generation farming family who breed beef cattle in lush, green rural county Monaghan surrounded by rolling hills and the natural beauty for which Ireland is internationally renowned.
In 2014, Colm and his wife embarked on the trip of a lifetime. They quit their jobs, grabbed their backpacks and for seven months explored North and South America, New Zealand, Australia, Asia and the Middle East experiencing the scenery, the cultures and the exciting food. It is on this journey that they discovered beef snacks, however, felt they lacked in taste and quality.
On returning to Ireland in June 2015, frustrated by the lack of healthy and convenient snacks, they were inspired to blend their travel experience with their farming heritage to create their own healthy snack range using natural dried beef infused with subtle flavours. They knew they could make beef snacks that tasted so much better than what they had sampled abroad.